THOMAS SABO AW15 COLLECTION LAUNCH EVENT
On Tuesday the 14th of July 2015, THOMAS SABO, presented its debut Sterling Silver Autumn/WinterCollection for 2015 to VIP Australian media and influencers at The Butler in Potts Point, Sydney.
The star studded media event hosted celebrities such as Samantha Jade, Aisha Jade & Travis Jake, Luke Jacobz, Zoe Marshall, Tim Omaji, Laura Dundovic, Erin Holland, Magdalena Roze and Casey Burgess also in attendance to view the latest collection, inspired by ‘signs of love and happiness’.
The romantic collection is pioneered by the Love Bridge Bracelet series, the hero story of this debut jewellery range. Inspired by the famous love bridges of the world, where sweethearts will immortalise their feelings with engraved locks, this collection reflects memories, mottos and personal messages for loved ones. As a messenger of emotion, this bracelet series is available in a wide range of styles and colours, across chain and beaded designs, so there is a design that will fit any style or make the perfect personal gift for a loved one.
VIP guests at the AW15 launch event were each gifted their own Love Bridge Bracelet upon arrival, and invited to have a personal engraving made during the event on the 925 Sterling silver filigree bar, so that they could leave with their own personal memento from the new THOMAS SABO collection.
Media and Fashion guests were also treated to first look at the other pillars of the new collection, including the colourful and enchanting Fatima’s Garden series, the playful reinterpretation of classic pearl pieces, and new jewellery categories such as Mini Rings and Ear Jackets for the fashion forward. Renowned for their Karma Bead collection, the AW15 THOMAS SABO range is enriching its offering with over 140 new beads, set to make your autumn fashion radiate.
Another key story presented at the event was the debut of the THOMAS SABO Unity Bracelets; the new centrepiece of the Rebel at Heart line. The versatile series of unisex bracelets reinvents classic couple’s jewellery, with braided leather or stainless steel bands complete with ornamented clasps rich in detail.
Guests were delighted as they looked upon the new designs, ranging from the new Love Bridge Bracelets, unique Sterling Silver creations and expressive Unity Bracelets, through to filigree Karma Beads. Never before has a THOMAS SABO collection been as full of sentiments and joie de vivre as this season.
Hanny Freund, Head of PR & Comms Asia Pacific for THOMAS SABO presented the collection to the fashion and media guests, along with an exclusive viewing of a behind the scenes video from the AW15 campaign shoot.
The event also revealed the latest THOMAS SABO campaign, a love story told between the brand ambassador and Brit It-Girl Georgia May Jagger, with internationally acclaimed male model
Marlon Teixeira as her co-star. Shot by renowned fashion photographer Ellen von Unwerth, the new collection is displayed perfectly through a romantic tale of two lovers.
About THOMAS SABO
THOMAS SABO, established in 1984, is one of the globally-leading jewellery, watches and beauty companies, designing, selling and distributing lifestyle products for women and men for over 3 decades, and is listed in the international top 10 for accessory brands.