The John Hardy commitment to sustainable luxury
The John Hardy commitment to sustainable luxury, strong design and traditional artisanship are clearly evident on a visit to their magical Balinese compound. The luxury jewellery house has worked with modeling powerhouses Cara Delevigne and Simon Nessman in recent times and displays a dedication to sustainability that is rare in the competitive luxury market.
To honor this commitment John Hardy continuously works to bring sustainable practices into every aspect of its operations including using 100% reclaimed silver and ethically sourced stones and producing its jewelry out of a low impact compound in Bali. Of all its sustainable efforts, its most recognized is its commitment to planting bamboo seedlings in Bali, having planted more than 900,000 seedlings throughout the island to-date. This astounding number of bamboos is the equivalent of an area spanning more than six times the size of New York’s Central Park.
John Hardy’s bamboo planting is part of a program it calls Wear Bamboo, Plant Bamboo. Begun as an effort to offset the carbon emissions associated with the company’s print advertising, travel and electricity usage, the program enables John Hardy collectors to participate in its meaningful cause. Each piece within their iconic Bamboo collection piece sold contributes a number of seedlings to be planted, the amount indelibly engraved into the John Hardy signature Backgrill – a reminder to the wearer of their role in contributing to a greener tomorrow.
John Hardy’s efforts to be Greener Every Day extend beyond its own operations and into the local community, particularly to those living in remote and isolated areas in Bali.
Working closely with the East Bali Poverty Project, the brand donates many of the bamboo seedlings pledged through Wear Bamboo, Plant Bamboo to people in the local villages and provides them with training in the sustainable planting, cultivation and harvesting of bamboos.
Among of the fastest-growing plants on earth, bamboo can be harvested in as little as three years, making it one of the most sustainable cultivars. The villagers are taught ways of turning harvested
bamboos into items they can use or sell, such as building materials, ceremonial offerings, tools, housing implements or basic furniture, which enables them to generate revenue for their communities.
Bamboos are also planted on steep slopes near these communities, providing a natural defense against soil erosion and enhancing the soil quality. Mountainous slopes previously unsuitable to farming are now turned into sustainable food sources for people living in these remote communities.
“We believe that sustainability and eco-responsibility not only helps ensure a better future for our planet, but is also a way to improve people’s lifestyle. The East Bali Poverty Project is a great example,” said Mr. Damien Dernoncourt, CEO of John Hardy. ”By empowering people to actively participate in improving conditions on our planet – be it through Wear Bamboo, Plant Bamboo or the local farmers we aim to encourage everyone around us to take more steps toward being Greener Every Day.”