Pedestrian TV’s Reader’s Choice Bachelorette of the Year Award goes to ...
Renae Smith is one of those people whose on-paper achievements make you feel a little depressed. The single mother of 2 spent 15 years working in law, before she realised she should start getting paid for all the fashion, events and modelling work she was helping her mates out with. Her career took a total 180 when she undertook a business course and opened The Atticism, a PR company that deals with brand development, or as she puts it “helping companies, brands, or events generate more attention”. In addition to this she occasionally models, and most recently took out Pedestrian TV’S Reader’s Choice Bachelorette of the Year, gaining around a quarter of all votes cast. Yep, we told you she was pretty fucking awesome. We sat down to chat with Renae about work, life and the perks of being a bona fide Bachelorette.
“I was really happy to win because the people I was up against were really into feminism and “girl power” and sort of had this “women need to be loved “ thing, whilst I was kind of just taking the piss,” Smith told us over a slice of home-made vegan chocolate cake. “I really wanted to win because I felt I was being more realistic about it, I just saw it as an opportunity to win some cool stuff rather than to represent women…that’s not what I’m about. I was happy that I could win by just being myself”. Renae’s down to Earth attitude, and the fact that she doesn’t take herself too seriously is undoubtedly what Pedestrian readers responded to, “I was shocked when I won… the guy from Pedestrian TV told me it was because of my uniqueness and my reality”. Winning the competition entitled Renae to a Mini Cooper, which is hers until the end of the year, and return flights to Japan for her and a friend. “Winning was 100% tactics” she tells us “I saved my huge promo idea until an hour before voting shut, and I told everyone that if I won I might take them to Japan with me”.
What makes Renae Smith even cooler is how she plans to live it up on her victory getaway, “I don’t want to a regular persons bullshit trip to Japan” she says, “The only things I’ve booked so far is tickets to a UFC fight, a friend of mine from Brisbane has said we can sit in his ringside booth which is sick, and a day at ninja school, apparently I will be able to do a spinning fly kick by the end and I’m like ‘oh man it’s gonna be so cool’”. Renae’s also no stranger to the tattoo gun, which is why getting inked up is also a must on her travels. “I’m getting a tattoo done by the Yakuza tattooists, they do frogs with skirts and weird shit so I’m going to get that” she tells us. “Obviously you can’t just walk in and be like ‘Hi, I want to meet the Yakuza’, but I’m just hoping, hoping, hoping that someone from the Yakuza will be there when I get it done and then I’ll try and do something illegal with them for fun”.
In addition to the prizes, winning has been important for Renae in a business capacity, “I’m hoping what this actually does is show that I have the ability to get attention and get people engaged with a product or person, because I PR’d myself so well”. We have no doubt that this will be the case, especially as Renae is so switched on when it comes to tapping into elements of Sydney’s fashion and alternative culture. “People already know about the sort of alternative, tattooed scene, and it’s kind of seen as tacky… people don’t realise that I won’t spend money on Louis Vuitton because I don’t like it, but I will go and spend $1500 on something cool from a street brand” she tells us. “Sydney is really great for that, once people see that I am respecting that and not trying to make it something else they respond well.”
If you want to get in contact with Renae Smith for any brand or event development, go to www.theatticism.com