I WANT YOUR JOB: REBECCA NEWTON, PR ACCOUNT EXECUTIVE
By Kate Iselin @kateiselin
Meet Rebecca: as part of the PR team for brands like Sony and and Bacardi, she's lucky enough to spend her days playing with awesome gadgets, liaising with press, and jetting around the world. We spoke to her about itchy feet, keeping your mouth shut, and never being above anything.
Hi Rebecca! Tell me about your job?
I am an Account Executive at a PR Agency in London, I work for Sony and Bacardi. Account Executives are doers and take care of the administration and core press office of an account. My day to day consists of sending out Sony products for review to journalists, meeting media to discuss future pieces and pitching ideas around products. We may also be hosting an event, planning a press trip or a product launch so no two days are the same.
How did you get started in the radio industry?
I worked a series of internships throughout uni and beyond until I got a paid internship and eventually my current job. It was very hard at times and has left me with strong opinions around internships in media - they should be paid. My advice to any budding PRs is to hang in there, be original and think on your feet - it's an awesome industry to be in once you get your foot through the door.
When you first got in to the industry, did you have a clear idea of what you wanted to do?
I knew I wanted to work in consumer PR agency side, but until I got offered this job I had little to no interest in tech. Now I am an all-out nerd and get a real kick out of new gadgets and apps. It's really exciting to see how our use of tech has changed, and what is normal now was an alien concept even five years ago.
Where do you see yourself in five years?
In five years time I hope to be travelling again - the plan is to work my way up to Account Manager then take a year out and see South America. I get itchy feet.
How do you make yourself stand out in your industry?
PR is a very fast-paced industry with alot of new faces coming through all the time. Be genuine, be sincere and be someone people want to hang out with. In the office think fast and don't be above doing anything.
What's the best thing about your job?
I get the chance to do some amazing things - I just came back from a press trip to New York and Puerto Rico where we hosted the Bacardi Triangle (a three day music festival on a private island in the Bermuda Triangle with performances from Ellie Goulding, Kendrick Lamar and Calvin Harris) There is truly never a dull moment.
What's the worst thing about your job?
The beginning of any career isn't very well paid, but hard work changes that with time. I guess the worst thing can be the hours - they can be crazy. But to be honest, if you don't enjoy the buzz of being busy then this won't be for you.
What advice would you give to people wanting to take the same career path as you?
I would say get as much work experience as you can whilst at uni, write write write, be bubbly, and push your face in front of people. Don't give up.
What advice would you give to yourself, five years ago?
Keep your eyes and ears open, and your mouth shut.