By Maria Maung
BYO recently caught up with the bright and crazy minds behind sunglass label Frothlyf. Now for those of you who have not yet encountered Frothlyf sunnies, this is no ordinary piece of eyewear, Frothlyf lenses create a dazzling visual spectacle that induces an “I cant but feel happy wearing these” response . When chatting to the boys Tim and Nocky who live and breathe the Forthlyf, you can clearly see where and how all that high positive energy in the brand come from.
Tell us a bit about both your backgrounds?
Both Maximillian & myself have been in, on & around music for years. Documenting our travels through oral & visual mediums such as MTV & Music Feeds. This was actually part of a great conception for the brand! We (very cheekily) utilized it in an MTV BDO Experience video that gave us the access to capture hilarious #frothlyf reactions of radical artists such as Tame Impala, Grouplove, The Hives, Art Vs Science, Violent Soho... As well as lots of random festie brahs n whoo-hahs! Huzzah!
What inspired Frothlyf?
Frothlyf was inspired by the concept of being able to lose oneself in an alternative visual medium without illicit substances… Through much field testing, we found that, when worn in any social environment, the recipient loses all social inhibitions and focuses instead on a perpetual state of happiness and feeling… It’s quite a powerful tool really.
Tell us what Frothlyf is all about?
It is essentially a concentrated solution of happiness, slammed between two lenses & teleported into your eyeballs for maximum euphoria.
Describe the Frothlyf experience?
Acid. Without being on acid.
Who and what inspires you as individuals?
The popularity of internet LOL sites.
What has been the highlight of Frothlyf so far?
Definitely watching some of our favourite bands trip balls to our sunnies. We’ve gotten Tame Impala, Rufus & Violent Soho on the froth trip. We even have a hilarious video of Grouplove tripping balls backstage at Big Day Out that looks like a virgin acid trip.
Plus some legend threw Frothlyfs on stage during a Diplo show… There’s a video out there on YouTube somewhere of him putting them on and shouting “how good are these glasses!” Wotofit #streetcred
What’s next for the label?
We are working on some heaps random internet funny meme stuff for a future range & also a stack of new lenses & frame shapes.. So expect a full Kids R’ Us type variety store in the not too distant future. Like 2015? Or 2050. We haven’t quite decided yet. Can you ask the man to get off our back about it. It’s giving us the heebie jeebies mayunnnnn.
Who would you love to get Frothlyf on or who would you love to collaborate with?
The biggest psychedelic lords in the biz AKA Tame Impala, Pond, Rufus... All those rad festies... Plus some real cool trendy fashion brands like Lazy Oafs, Hot Tunas & Speed Dealers.
Where can we find Frothlyf?
We pump all our rad psychedelic imagery through our insty - AKA @frothlyf - so go check that out to see what we do/who we do/how we do. Then if you’re into it check out our website www.frothlyf.com & enter the froth kingdom! Or just go for a flounder in a pool of your own drool. Whatever you’re into. Creeep.