DMA's - Feels Like 37
DMA’s first appeared on the scene when their bedroom-recorded demo made its way to I OH YOU founder Johann Ponniah through a friend, who signed them on its strength alone. Since then, the Newtown lads have generated quite a buzz without a record or a live show under their collective belt. With tracks like Feels Like 37, though, it’s easy to see why.
This new release is a little heavier-sounding than their first single, Delete, but no less redolent. Though the band’s sound is familiar – the inevitable Oasis comparisons are already piling up – its local, lo-fi quality lends a quiet sincerity to the whole project. I had a quick chat to guitarist Johnny Took about the track. “The song is about the feeling of when you lose something/someone and your world begins to collapse in front of you,” he said. “Feels Like 37 is a reference to our home address. Feels like home.”
The video clip is a warm mix of static and lens flare that somehow fits perfectly with the drawn-out vocals and rattling guitars of the track. It also features Chi Kung Master Luk Chun Bond, who director Mitchell Grant met while getting a haircut in Chinatown. Apparently, when Master Bond heard the track for the first time, “he told Mitch that it needed to be outside, somewhere beautiful. So we chose the Botanical Gardens.” Awesome.
Check it out here:
DMA’s by DMA’s will be released on the 28th of March.
By Jake Ausburn