International Woman of Fashion: Designer Alexis Barrell
We caught up with South African designer Alexis Barrell ahead of her up and coming show in London. Her "Metropolis" FW 2013-4 collection did amazingly well on the international circuit and we wanted to know more! We discussed why she insists on staying in Athens, what she thinks about Australian fashion, and wrapped it up with some exclusive info about her forthcoming presentation in London!
You are based in London. Why do you keep coming back to Athens?
I have a studio where I design here. I do a lot of sampling and production in Athens. The prices are still quite good and craftspeople still have an amazing skill set preserved from a long time ago. I love working here!
How would you describe your aesthetics?
I would say it's pretty laid back. Every piece is pretty much unique on its own and at the same time easily blendable.
Tell us about your influences.
Athens influences me a lot! I love the way we dress here, people are not driven by trends that much. It's a bit easier and more natural than in other capitals.
Why did you choose London to present your collection instead of Paris?
It's much more accessible! London is open to young designers. I would say their aesthetic is bit more eclectic. Paris and its industry are a little more traditional in that sense.
What's the ideal clientele for your brand?
Professional, interesting and multicultural women who want to dress a bit more interestingly. Mid 30's is the core age I think. Women that are individuals!
What do you think of Australian fashion?
Australian fashion has grown so rapidly, it's very interesting. I have a lot of Australian friends who are designers but also South African friends who work in Australia. They don't have the constraints of being in Paris or Milan. They are a bit more free and they are carving out their own new path. That's very cool!
What should we expect from your new show in London in September?
It will be completely different than the previous ones, inspired by a road trip along the U.S. coastline and its famous surfing coasts!
What are your plans for next season?
I try not to make too many plans because things change all the time. I want to keep getting better and better at what I do and to become more efficient. Also, lately, we have been addressing the U.S. market more actively which is really exciting.
Check out more of Alexis here
- Minas Minatsis
Website Eternal Optimist is based in Athens and features unique artistic and cultural international content.
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