Argyle Agrum – It’s fun to say and it’s fun to wear.
Leather, likes and loveliness. Those are the three L’s that have catapulted Argyle Agrum into an A-rated fashion label. I had the pleasure of catching up with Emily (founder of Argyle Agrum) recently, and it was obvious to me that her rapid rise to acclaim is partially due to her own radical attitude. She lives and breathes for Argyle Agrum, but is quick to share a laugh over the unlikely and uncanny story that has made her brand one of the most sought after in Sydney.
Our tale starts off with a Whitehouse student about to complete her degree and take on the world of design. Emily had whipped together a collection for her final university project and had even been accepted into an internship with the one and only Alexander Wang. Suddenly, that collection that she whipped up in her mother’s living room was getting snapped and posted all over the blogosphere, and in a matter of months she had signed a contract with the PR Department and begun sewing and sending samples to magazines and persons of note all over the world. Argyle Agrum has been featured by the likes of Comsopolitan & Harper’s Bazaar, and worn by the likes of Margaret Zhang (of blog Shine by Three) who was snapped wearing Argyle Agrums’s designs at London Fashion Week.
Emily laughs about never really intending on becoming a designer, exclaiming that her real designing goals were more to do with architecture. And you can tell that her admiration for architecture filters through her work. Argyle Agrum’s latest collection is a luxe leather line that features basic wardrobe staples with an architectural influence, the likes of which will remind you of big concrete walls and shadows casted skyscrapers. It’s both on trend and stands alone from the Sydney’s regular fashion scene.
Although Argyle Agrum has been making waves all around the world, she credits most of her success and support to her fans on social media. With over 5 and a half thousand followers on Instagram, she’s quick to say that her fans are what drives her to get her threads out to the world. She says that her Instgram is her showroom, and although Argyle Agrum doesn’t have a home yet, she has many exciting ventures planned for the future. Kudos to you, Emily and keep making Argyle Agrum as ace as it is!
- Samuel Millsom